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第四十二届中国国际家具博览会 超1000大品牌全城约“惠”消费者

发布于:2018-11-01 14:19

在消费升级的大趋势下,人们更加关注品质、品味、品牌,不停探索更加美好的家居生活。
 
In the trend of consumption upgrade, people pay more attention to quality, taste, brand, and constantly explore a better home life.
 
 
 
当国内家居龙头企业红星美凯龙与中国展览行业的领军者——中国对外贸易广州展览总公司正式携手,双方又将给消费者带来怎样的惊喜!
 
When the domestic leading household enterprises Red Star Mei Kailong and China's exhibition industry leader - China Foreign Trade Guangzhou Exhibition Corporation formally joined hands, the two sides will bring consumers what a surprise!
 
 
 
 
强强携手 塑造全球家居生活典范
 
Strong and strong hand in shaping global home life paradigm
 
 
 
红星美凯龙背靠4万亿市场规模,是中国档次最高、经营面积最大、数量最多、地理覆盖面积最广的家居商场运营商,“中贸展”面朝万亿市场规模,是业内仅有的同时运营家具、建装全产业链成熟展会的专业办展机构。
 
Backed by a market of 4 trillion yuan, Hongxing Meikelong is the largest operator of home shopping malls in China with the highest grade, the largest business area, the largest number and the widest geographical coverage. The "China Trade Fair" is facing a trillion-dollar market scale. It is the only professional exhibition organization in the industry that simultaneously operates mature exhibitions of furniture and construction industry chain.
 
 
 
“最大的展会平台与最大的流通平台的合作将产生提升效应”,双方之所以达成协作,红星美凯龙展览服务有限公司总裁朱家桂如是说。展会的功能是帮助上游的工厂找经销商,通过经销商去找消费者,而平台的功能是为上游的工厂和下游的经销商提供店铺。此前的流程是参展、找经销商、经销商找店铺、提供产品给消费者,而双方经过合作能够直接通过展会找到经商与店铺,将流程缩短,减少商务成本。其次,匹配更加精准,通过有形的展会平台将上下游数据做精准的商贸配对,提升效率,缩短时间成本。另外,从只展不销到展销联动可以让行业、新品第一时间可以接触到消费者。故而,双方的合作不但对于上游的品牌商、下游的经销商,乃至红星平台甚至消费者都是一件提升效率的事情。
 
"The cooperation between the largest exhibition platform and the largest circulation platform will have a promotion effect," said Zhu Jiagui, president of Red Star Makailong Exhibition Services Co., Ltd. for the reason of the cooperation between the two sides. The function of the exhibition is to help upstream factories find distributors and consumers through distributors. The function of the platform is to provide stores for upstream factories and downstream distributors. The previous process is to participate in the exhibition, find distributors, distributors to find shops, provide products to consumers, and the two sides through cooperation can directly find business and shops through the exhibition, shorten the process, reduce business costs. Secondly, the matching is more accurate, through the visible exhibition platform, the upstream and downstream data will be precise business matching, improve efficiency, shorten the time cost. In addition, from exhibition-only marketing to exhibition-marketing linkage, the industry and new products can reach consumers in the first place. Therefore, the cooperation between the two sides is not only for the upstream brand, downstream distributors, and even Red Star platform and even consumers is a matter of improving efficiency.
 
 
 
两大行业巨头牵手,是背后4万亿市场和1万亿市场的碰撞,亦迸发1+1>5万亿的震撼效果。双方围绕第42届中国(上海)国际家具博览会以“全球家居生活典范”为主题,在“优势互补、互利共赢”的理念下,双方将共同把国际家具博览会打造成“使命有高度、内容有深度、细节有温度”的世界级展会。
 
Hand in hand, the two giants are behind the 4 trillion market and 1 trillion market collision, but also burst out of 1 + 1 > 5 trillion shocking effect. Around the theme of the 42nd China (Shanghai) International Furniture Exposition, the two sides will jointly build the International Furniture Exposition into a world-class exhibition with high mission, deep content and warm details under the concept of "mutual benefit and mutual complementarity".
 
 
 
与往届国际家具博览会不一样的是,此次国际家具博览会将通过整合全球优质资源,打造一场展销联动的家居采购盛宴。展会现场40万平方米针对B端品牌商的展馆,展会之外红星美凯龙打造100万平方米针对C端消费者的销售场馆,展销联动,促进消费升级,回馈消费者。
 
Unlike previous international furniture expositions, the International Furniture Exposition will create an exhibition-sales-linked home purchase feast by integrating the world's high-quality resources. Exhibition site 400,000 square meters for the B-end brand exhibition hall, outside the exhibition Red Star Mei Kailong to create 1 million square meters for the C-end consumer sales venues, exhibition and marketing linkage, promote consumer upgrade, feedback to consumers.
 
 
 
2018年8月25日,第四十二届中国(上海)国际家具博览会-【总裁签售-大牌展销“惠”】新闻发布会在上海红星美凯龙真北路商场举行,现场云集了50多家主流媒体,近200家品牌工厂/经销商代表共同出席。
 
On August 25, 2018, the press conference of the 42nd China (Shanghai) International Furniture Exposition - [President Sign-up-Big Brand Fair "Hui"] was held in Shanghai Red Star Mei Kailong Zhenbei Road Shopping Mall. More than 50 mainstream media were gathered and nearly 200 brand factories / dealers were represented.
 
 
 
国际家具博览会是红星美凯龙推动海外品牌进入中国的一个重要举措,作为合作伙伴,红星美凯龙将利用国际博览会窗口,对全球的品牌资源进行整合。红星美凯龙展览服务有限公司总裁朱家桂表示将配合“全球家居生活典范”新主题,积极进行“使命有高度”的有力探索。同时,将吸引众多行业龙头品牌再度携新品登场,引领家居潮流风尚的时尚秀。不仅如此,此次展会希望能够从展商中来,到观众中去,刷新参展观展获得感的品质体验!
 
The International Furniture Exposition is an important measure of Red Star Makailong to promote the entry of overseas brands into China. As a partner, Red Star Makailong will use the window of the International Fair to integrate the global brand resources. Zhu Jiagui, president of Red Star Maykailong Exhibition Services Co., Ltd., said that he would actively explore the "mission has a high degree" with the new theme of "Global Home Life Model". At the same time, it will attract many leading brands in the industry to bring new products to the stage again, leading the fashion show of the household trend. Not only that, the exhibition hopes to be able to come from the exhibitors, to the audience, refresh the exhibition to get a sense of quality experience!
 
 
 
第四十二届中国(上海)国际家具博览会-指定销售场馆为:
 
The forty-second China (Shanghai) International Furniture Fair - designated sales venues are:
 
 
 
红星美凯龙全球家居1号店【真北商场】,
 
Red Star Mei Kai Long global home 1 shop [real North shopping center].
 
 
 
红星美凯龙家居工厂旗舰店【汶水商场】,
 
Red Star McLean dragon home factory flagship store [Wen Shui shopping mall].
 
 
 
红星美凯龙国际家居MALL【浦东沪南商场】,
 
Red Star MALL international home, Pudong, Shanghai South Shopping Center.
 
 
 
红星美凯龙轻奢家居生活MALL【金桥商场】,
 
Red Star McLean dragon light luxury home life MALL [Golden Bridge mall].
 
 
 
红星欧丽洛雅至尊MALL【吴中商场】,
 
The Red Star MALL is the most important.
 
 
 
红星美凯龙时尚家居MALL【浦江商场】,
 
Red Star MC dragon fashion home MALL [Pujiang shopping mall].
 
 
 
红星美凯龙城市生活综合MALL【金山商场】。
 
Red star, McLean, city life integrated MALL [Jinshan mall].
 
 
 
红星美凯龙上海市营发中心总经理陈林表示,9月【总裁签售-大牌展销“惠”】活动是面向全上海装修消费群体策划的一场盛惠,本次活动红星美凯龙商场投入了大量精力及补贴回馈广大消费者,“我们希望整合全球家居优质资源,丰富家居展览选购的产品与形式,为消费者营造全新生活方式”!
 
Chen Lin, general manager of Hongxing Makailong Shanghai Business Development Center, said that September's event was a grand feast planned for the whole Shanghai decoration consumer group. Hongxing Makailong Mall devoted a lot of energy and subsidies to give back to consumers. "We hope to integrate the global quality of home furnishings." Source, enrich the products and forms of home exhibition, and create a new way of life for consumers.
 
 
 
随后,上海品牌工厂负责人——亚细亚集团上海分公司总经理柯楚溪及上海卓卡家具有限公司北欧E家总经理王泽建都对此次活动表示将全力参与,共同回馈消费者,并介绍了亚细亚及北欧E家带来的优惠及商品。
 
Subsequently, Ko Chuxi, general manager of Asia Group Shanghai Branch, and Wang Zejian, general manager of Shanghai Zhuoka Furniture Co., Ltd. expressed their full participation in the event to give back to consumers, and introduced the preferences and commodities offered by Asia and Nordic E families.
 
 
 
活动最后,红星美凯龙展览服务有限公司总裁朱家桂、上海市营发中心总经理陈林及众多工厂品牌代表共同启动【总裁签售-大牌展销“惠”】活动
 
At the end of the event, Zhu Jiagui, President of Hongxing Mei Kailong Exhibition Services Co., Ltd., Chen Lin, General Manager of Shanghai Business Development Center, and many representatives of factory brands jointly launched the "President Sign-up-Big Brand Fair" event.
 
 
 
 
第四十二届中国(上海)国际家具博览会暨【总裁签售-大牌展销“惠”】
 
The forty-second China (Shanghai) International Furniture Fair and the president's signature sale
 
 
 
新闻发布会启动仪式
 
Launching ceremony of press conference
 
 
 
超1000个品牌总裁保价、 总裁亲临签售“放价”、超万款全球设计尖货
 
More than 1000 brand presidents insured, the president personally signed the sale price, and over ten million of the global design points.

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